Information provided by you stays private and confidential at all times. Any information made available through Google Analytics to help improve our service delivery can be disabled or enabled by your browser at any time as would be the case with any other web site. We do not keep records on our own servers of personal identifying information other than public information via your browser and will not share any such information. We do not merge any Google Analytics information with your shop account information thus provide browsing habit anonymity relating to your personal details. Should you need more information or would like to raise a concern, please email us immediately.